The Homer Laughlin China Company and Hall China joined forces and formed HLC Inc in 2010. Our team was hired to assist with the integration including communications to internal audiences as well as outbound announcements to dealers and end-users alike. We used a variety of marketing tools including a public relations program, new catalogs, dealer sheets and a new website to the get the message across. We continue to create uniform messaging for HLC while maintaining the distinctions that gives each brand its special place in the market.
Link to website: www.hlcdinnerware.com